Tactics aren't the real problem

Is your MSP marketing just checking boxes OR driving growth?

Last week an MSP owner said something that stopped me in my tracks:

"We've spent a ton on marketing - Robin Robbins, cold callers, email blasts, but we've gotten ZERO new logos this year."

Sound familiar? You're not alone.

Most MSPs think that better Marketing is more tactics:

• 🧰 Another campaign
• 📨 A fresher email template
• 🛠️ An AI tool

But here's the truth that keeps coming up in conversations:

It's not a tactics problem.

It's an alignment problem.

Marketing and sales aren't working in sync

Messaging feels generic and disconnected from your EOS/Traction plan

No clear ownership or feedback loop to tie activity to real business results

What actually works?

• ✅ Humanize your message
• ✅ Align it with your business vision
• ✅ Make marketing part of your leadership rhythm not just a side project

When that happens, your message starts doing the work for you.

If you're wondering whether your marketing is truly pulling its weight, I'd love to swap notes.

What's been working (or stalling) for you lately?

Shoot me a DM or email, I'm all ears. 👂

- Kevin Hagemoser