MSP Price Wars

What if MSP clients aren't pushing back on Price, they're unsure what they're really getting for their money?

I was chatting with a prospective client last week, and they said something I hear often:

"We're losing business because our prices are too high. Should we strip down our packages to compete?"

But the more we unpacked it, we realized it wasn't a pricing problem.

🧭 It was a positioning problem.

What we uncovered:

• 👉 The real problem was a lack of clarity in their offer.
• 👉 A fuzzy sense of who the package was actually built for (ex. Specific Types of SMBs)
• 👉 And not enough confidence in the offer from the Sales Team.

When you're they aren't 100% behind the offer, uncertainty shows and clients feel it.

Instead of trimming features to reduce the Price per Seat...

Get crystal clear on who you actually want to serve, and build the offer for them.

💥 Be bold about the value you deliver!

Whether you've got one package or two or five...

Clients are far more likely to say yes. ✅

Have you ever been tempted to lower your prices? How did you handle that?

Shoot me an email, happy to trade real MSP wins and misses ✉️

- Kevin Hagemoser